Situation: Designer Papers, an Internet-based company, had been in business selling printable stationery , invitations, and accessories.  For one year prior to working with The Price Group, the company had been spending a sizable amount of money on its pay-per-click campaign for Google Adwords and for management of the program.  The owners were seeking better results for their pay-per-click investment, and a better online presence in their very competitive industry.

Solution: The Price Group assumed responsibility for managing the company ’s pay-per-click campaign.  Within 3 months of the project, the cost per conversion had dropped by over 60%.  Overall expenditures had been decreased to a more affordable level.  Despite lowered spending, better management created an increase in total sales volume.
The Price Group also created a social media presence for the company.  A Facebook fan page and a Twitter account were established and built-up.  Next, the company was registered with a variety of coupon sites and business directories.  Social media efforts resulted in measurable sales being achieved, as well as an increase in website traffic.