Situation: Long-time veterans of the hospitality industry decided to venture into the competitive Segway Tour business in Chicago. The company had already selected a name, but no other marketing or branding had been completed. An additional challenge was the fact that they were set to open business in just 45 days.

Solution: The Price Group worked quickly to first create a brand identity with a distinctive and fun look. Messaging was developed for their print and online programs. Signage, brochures, Powerpoint slides, and the website were all developed with a consistent and inviting look and feel. A comprehensive marketing and advertising plan was developed to optimize the company’s investment and insure maximum awareness-building for the new company. The company successfully launched, so be sure to take a tour when you visit Chicago!