Situation: A new retail business launch required the development of a marketing strategy for creating awareness and for developing a customer base. This consumer-oriented business had the challenge of generating cash-flow quickly, given that it had the expenses associated with running a retail operation.

Solution: The marketing strategy and roll-out included the development of key messages and a "look" that was synergistic with the quality and upscale nature of the business. Marketing and sales materials, a new website, and advertising were developed with a polished, elegant, look and feel. A comprehensive PR plan helped create additional awareness. Even prior to its opening the company was taking orders ?a great way to cover start-up expenses!