Situation: A new business launch required the development of a marketing strategy for creating awareness and for developing a client base. This consumer-oriented business had the challenge of overcoming perception issues of the industry, and creating brand recognition.

Solution: The marketing strategy included the deliberate development of key messages that highlighted the professionalism of the owner. Marketing and sales materials were developed with a polished, clean, look and feel. From the website, to sales collateral, to direct mail ?all elements of the company's marketing were synergistic with the company's mission and brand. The company rolled out its marketing in 2002, and has been going strong ever since!