Situation: When new owners of a document scanning company took over, one of their first priorities was to create a more credible image for their company. Their plans include growing the business by calling on large hospitals, among other prospects. The existing logo was a dated, black-and-white graphic, which didn’t reflect the professional image they needed to portray. Also, sales materials were non-existent.

Solution: The Price Group first began by creating a fresh, professional brand identity system for the company. The new logo atop business cards and stationery gives the company the credibility factor they were seeking. A new brochure, used as a leave-behind by the sales team, also gave added confidence to the staff and provided vital selling points.